Amplifying Your Research: From Study Design, Statistics & Scientific Writing to Social Media

Monday, October 13, 2025

1:00 PM - 2:00 PM EDT

Location: 235-236

Disclosure(s):

Cecelia E. Schmalbach, MD, MSc:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

Julia M. Schumann-Mudrick, MSc:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

James G. Naples, MD:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

Sarah N. Bowe, MD, EdM:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

PROGRAM DESCRIPTION: Publication and promotion of research can be time consuming and confusing. This panel aims to streamline the process to increase your research success. The presentation will include hypothesis generation tips, optimization of study design & statistics, and scientific writing pearls. The goal is to allow you to generate a compelling, evidence-based narrative-- optimizing your data presentation. The Editor-in-Chief will provide an overview of the peer review process, highlighting common pitfalls leading to manuscript rejection. Contemporary topics to include Artificial Intelligence and research amplification via social media will be highlighted. This panel is geared towards attendees of all levels: from medical students and residents new to research and publication, to the seasoned attendee looking to become a stronger scientific writer and reviewer. Ultimately, it will maximize your research success by streamlining the publication process and highlighting opportunities to showcase your outstanding work via social media platforms.

OUTCOME OBJECTIVE 1: Identify common pitfalls in research design leading to manuscript rejection.

OUTCOME OBJECTIVE 2: Demonstrate effective communication of scientific data to support compelling, evidence-based conclusions.

OUTCOME OBJECTIVE 3: Highlight resources to promote your research via contemporary social media platforms.

BACKGROUND STATEMENT: This panel optimizes scientific writing and research to allow for ongoing support our Annual Meeting, journal missions, & otolaryngology patient care. Panelists include members of the AAO-HNS/F Journal Editorial Board, the Editor-in-Chief, and the AAO-HNS/F Director of Publications.

Comprehensive Otolaryngology Track Statement : N/A

Moderator(s)

Cecelia E. Schmalbach, MD, MSc

David Myers MD Professor & Chair
Temple University
Philadelphia, Pennsylvania, United States

Disclosure(s):
faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

Panelist(s)

JS

Julia M. Schumann-Mudrick, MSc

Director, Publications
American Academy of Otolaryngology - Head and Neck Surgery
Alexandria, VA, United States

Disclosure(s):
faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.
James G. Naples, MD

Assistant Professor, Residency Program Director
Beth Israel Deaconess Medical Center
Needham, MA, United States

Disclosure(s):
faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.
Sarah N. Bowe, MD, EdM

Director of Pediatric Otolaryngology, Residency Program Director
San Antonio Uniformed Services Health Education Consortium
San Antonio, TX, United States

Disclosure(s):
faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.