Ear, Nose, and Posts: How Social Media Can Expand Your Reach As An Otolaryngologist

PROGRAM DESCRIPTION: Social media has become a vital tool for otolaryngologists to expand their reach, educate patients, and build a strong professional presence. This panel will focus on how otolaryngologists can effectively leverage social media to amplify their message, engage with a broader audience, and connect with patients and peers.
The discussion will cover strategies for building an authentic online brand, selecting the right platforms to align with your goals, and managing your social media presence with professionalism. Panelists will also share practical insights on how social media can naturally open doors to new opportunities, including patient engagement, peer connections, and industry collaborations. They will also discuss how to navigate common pitfalls and problems, including identity theft, misinformation, and harassment.
• Dr. Tonia Farmer(@drnosebest): Dr. Farmer will share how she has built her social media presence around humor and education, expanding her reach while connecting with patients and starting her own company in the process.
• Dr. Inna Husain (@innahusainmd): Dr. Husain will discuss how she has used social media to promote patient education, unlock unique opportunities such as brand collaborations, and expand her patient base.
• Dr. Leslie Kim (@drlesliekim): Dr. Kim will share her experiences in creating educational content on social media, how she balances personal and professional aspects of her brand, and she will speak to the practicalities of incorporating social media into a busy clinical practice.

OUTCOME OBJECTIVE 1: Build a Strong Personal Brand: Learn how to create a consistent and authentic online presence that aligns with your professional values and goals.

OUTCOME OBJECTIVE 2: Leverage Social Media for Opportunities: Explore how social media can lead to unique opportunities, including brand collaborations, speaking engagements, and increased patient self-referrals, all while expanding your professional network.

OUTCOME OBJECTIVE 3: Maintain Professionalism: Learn how to manage your social media presence responsibly while balancing clinical duties and adhering to ethical guidelines.

BACKGROUND STATEMENT: Social media empowers otolaryngologists to build a strong professional brand, connect with patients, and explore nontraditional opportunities. This panel offers practical tips for creating a meaningful online presence, fostering growth, and navigating responsibilities.

Comprehensive Otolaryngology Track Statement :