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Panel Presentations

Professional and Personal Development

Ear, Nose, and Posts: How Social Media Can Expand Your Reach As An Otolaryngologist

Monday, October 13, 2025
2:30 PM - 3:30 PM EDT
Location: 235-236
Disclosure(s):
Noor-E-Seher Ali, MD:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

Inna A. Husain, MD:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

Lily Trinh, MD:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

PROGRAM DESCRIPTION: Social media has become a vital tool for otolaryngologists to expand their reach, educate patients, and build a strong professional presence. This panel will focus on how otolaryngologists can effectively leverage social media to amplify their message, engage with a broader audience, and connect with patients and peers.
The discussion will cover strategies for building an authentic online brand, selecting the right platforms to align with your goals, and managing your social media presence with professionalism. Panelists will also share practical insights on how social media can naturally open doors to new opportunities, including patient engagement, peer connections, and industry collaborations. They will also discuss how to navigate common pitfalls and problems, including identity theft, misinformation, and harassment.
• Dr. Tonia Farmer(@drnosebest): Dr. Farmer will share how she has built her social media presence around humor and education, expanding her reach while connecting with patients and starting her own company in the process.
• Dr. Inna Husain (@innahusainmd): Dr. Husain will discuss how she has used social media to promote patient education, unlock unique opportunities such as brand collaborations, and expand her patient base.
• Dr. Leslie Kim (@drlesliekim): Dr. Kim will share her experiences in creating educational content on social media, how she balances personal and professional aspects of her brand, and she will speak to the practicalities of incorporating social media into a busy clinical practice.

Learning Objectives:

  1. Build a Strong Personal Brand: Learn how to create a consistent and authentic online presence that aligns with your professional values and goals.
  2. Leverage Social Media for Opportunities: Explore how social media can lead to unique opportunities, including brand collaborations, speaking engagements, and increased patient self-referrals, all while expanding your professional network.
  3. Maintain Professionalism: Learn how to manage your social media presence responsibly while balancing clinical duties and adhering to ethical guidelines.

    Moderator(s)

  • Noor-E-Seher Ali, MD

    Taking a break
    TBD
    Springfield, IL, United States

    Disclosure(s):

    faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

    • Panelist(s)

  • Inna A. Husain, MD

    Medical Director of Laryngology
    Powers Health
    Chicago, IL, United States

    Disclosure(s):

    faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

  • Tonia L. Farmer, MD

    Director
    Lippy Group for ENT
    Warren, Ohio, United States

    Disclosure information not submitted.

  • Lily Trinh, MD

    Resident
    Tulane University
    New Orleans, LA, United States

    Disclosure(s):

    faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.